Rhyming fashion that creates a harmonious look. Rhyming fashion that captures the essence of you.
Our Story
Wear Your Confidence
Founded in 2020 by Founder Pratima Mehta, our company began with a passion for hand-painted sarees, Taana Baana embarked on a journey to redefine elegance. Our dedication to craftsmanship quickly garnered attention, and by February 2021, we proudly opened our first boutique in the heart of Jaipur, Rajasthan.
Designed For Comfort
99%
Ethically Sourced Fabrics
99%
Our Core Values
At the heart of our brand is a desire to empower individuals to express their unique style with confidence and pride. We blend ethical sourcing and sustainable production with a passion for top-quality garments.
Our Wardrobe Wonders
Innovative Designs for Every Generation
Customization is at the heart of our fashion philosophy. We dive deep into every client’s preferences, meticulously crafting each piece based on their unique requirements—whether it’s fabric, color scheme, or design. Our expertise shines through in our bespoke handpainted apparel, tie-and-dye creations, and a diverse range of ethnic and indo-western wear.
Safe For Sensitive Skin
We prioritize your comfort by using hypoallergenic fabrics that reduce irritation and are gentle on sensitive skin. Our garments are crafted to provide a soothing touch, minimizing the risk of skin reactions.
Luxury Premium Fabrics
Our collection features only the finest materials, including organic cotton,, and soft modal. These fabrics are breathable, moisture-wicking, and designed to maintain their softness wear after wear.
All-Day Wearability
From lounging at home to active days out, our clothing is designed to keep you comfortable throughout the day, offering a perfect fit and soft touch wherever you go.
INSPIRED BY YOU
Your Style, Subscribed and Delivered
Transform your wardrobe effortlessly with our monthly fashion boxes.
Our mission is to revolutionize fashion by blending innovative design with ethical craftsmanship. Through our dedication to quality and integrity, we aim to inspire confidence and redefine the future of fashion.
Our Vision
The Tana Bana transcends borders, aiming to elevate Jaipuri Print from a local treasure to a global phenomenon. Through our unwavering dedication to honesty, excellence, creativity, and self-determination, we hope to spread the word about Jaipur superior royalty and make it both financially and practically feasible for people all over the world.